One of the most important things in the success of sales and building a brand – is effective communication with buyers / sales staff / consumer – never underestimate the power of having the right person selling and promoting your brand in the market.

This is Sarah's skill. Effective and memorable communication to all levels of people – from buyers to owners to consumers. Proven due to her sales success and network of clients & importers.

Values

• Quality 

• Profitable sales growth

• Communication

• Authenticity

• Local Australian products

• Premium goods

• Brand integrity

• Sustainability

• Honesty

• Long term business

Sarah's Role - Wine & Non Alcoholic

Researching potential markets and sourcing importers and distributors. Assist in setting up correct trading terms and sales agreements

Working with the client to prepare and produce the correct marketing collateral to promote and educate potential importers/distributors :

Marketing collateral that is specific to international markets the client is trying to engage and enter

Marketing collateral that is concise and tells a unique story – working out USP – Unique Selling Proposition

Marketing collateral includes: e brochures / price lists / awards press/company profile/product  profile / trading terms/website/social media/image bank

Developing and implementing importer and distributor visits to the client as a farmer/winery

Providing regular communication to client's importers and distributors – focus is important and continuity of communication (many producers are time poor and should focus on their skills)

Developing and implementing in market activities to build the client's brand in the market and assist in future sales:

Promotional events – tastings / dinners / trade shows

Sales force training of product – education of sales people

Creating memorable experiences for importers and distributors to assist in a client's product/brand front of mind

Being the face in the market for a clients brand/product – regular market visits

Linking with other producers and government bodies and associations to promote product (PIRSA/Wine Australia / Regional Bodies). Cross pollinating with other brands/producers

Managing and planning for the future and future growth of a product/brand – potential growth and supply

Researching and potential development of retail presence in international markets – wine stores/wine clubs/food outlets

New brand development / packaging and design for specific markets

Networking with press/media, on line bloggers about the product/brand

Provide a commercial and practical service for the client's product/brand