Sarah Macmahon has over 25 years experience in the wine industry in sales and senior sales management roles. A major focus and success in international markets selling and building premium Australian wine brands.
Kaesler Wines (Barossa Valley), Yarra Yering (Yarra Valley), Warramate (Yarra Valley), Nashwauk (McLaren Vale) Clare Wine Co (Clare Valley), Turkey Flat (Barossa Valley) and Battle of Bosworth Oragnic (McLaren Vale) are the brands Sarah has worked over the last 15 years.
Sarah was born in Adelaide and completed her BA in Communications.
In 2016, Sarah founded Foster&Seed.
Since 2021 Sarah has developed a huge interest and passion for non alcoholic beverages and has tasted and researched a vast number of beverages in the space from around the world. Working with producers of premium non alcoholic beverages to help manage and drive sales in the on and off premise distribution channels is a large focus for Sarah.
Foster&Seed is an extension of Sarah’s personality and desire to work with business owners that share her holistic approach to sales and relationships to achieve successful business results. Foster&Seed is a business offering sales and export advice and assistance on a project or part time basis.
Sarah has a genuine love and rapport for people and her sales success is based on nurturing relationships.
Bonnie, her red & tan Kelpie, family and friends are constant in her life. Non alcoholic beverages, food, travel, nature and yoga are her passions in life.
