"Never underestimate the power of having the right person selling and promoting your brand in the market."

Sarah Macmahon

Sarah Macmahon has over 25 years experience in the wine industry in sales and senior sales & export management roles.

Effective and memorable communication to all levels of people - from buyers to owners to consumers. Proven sales and brand building success and network of clients and importers globally.

Non Alcoholic

Since 2021 Sarah has developed a passion for non alcoholic beverages and has immersed herself in this space, experiencing, tasting and learning about non alcoholic beverages from around the world. It is Sarah’s excitement and ambition to help producers of premium non alcoholic beverages be available on wine lists in Australia and the world. To be part of the story unfolding for more consumers to enjoy greater diversity and choice of non alcoholic beverages.

International

Sarah has travelled extensively for wine sales and brand building through many major international markets, in particular over the last 15 years. Sarah has the experience to help wine and non alcoholic brands to spread their sales base internationally. She has also nurtured premium end of the market wine brands from major regions including Barossa Valley, McLaren Vale, Clare Valley and the Yarra Valley.